Following years of soliciting user input for his other endeavors, Minns says he found that trans daters on his other apps had a different set of concerns which weren't being accounted or accommodated for in the slightest.
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So, working off the feedback he received — much of which cited higher rejection rates on cis-dominated apps, a subsequent feeling of disempowerment when it came to making the first move, as well as difficulties making real, meaningful connections — Butterfly was created for those expressing "a genuine need for something new.
Set apart from more hookup-geared apps like TG Personals, users have already pointed toward Butterfly being helpful for building genuine friendships and romantic relationships. As one year-old user from Boston named G puts it, she's found that the app has also fostered a unique "sense of community," explaining that the prioritization of trans people makes it easy to meet "new friends, as well as potential dates.
While Minns wanted to make a "high-quality" product, he also wanted it to be completely independent from investor interests. That means user feedback, particularly from trans folx, is a key component of this endeavor.
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Therefore, Butterfly hopes to be an app that — while open to the trans community and anyone who's interested in dating a trans person — explicitly "puts transgender people first and allows everyone to focus on connecting with people they're attracted to, with the reassurance that everyone is accepting of nonbinary genders. But why exactly is this sort of reassurance of inclusivity important?
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As year-old, New York-based user D says, while "most dating apps have nonbinary gender support On a technical level, Butterfly is currently operating in 26 different countries and offers 24 gender types and 10 sexuality options. Instead of using the popular swipe-match model, it allows people to send a "Flutter" indicating interest and empowers users to instantly message anyone that catches their fancy.
That said, while these are all helpful features, the true innovation of the app comes thanks to its emphasis on privacy and security — a key component to help keep trans daters safe. In addition to an efficient, one-button blocking function, users have the ability to choose how much personal information they want to share on their profile and many of the app's unique features help to facilitate complete anonymity.
The dating app is creating a more inclusive space
For example, right from the sign-up phase, there's no need to link other social media accounts, give out your birthdate, or even upload a profile photo which can be used in a reverse image search — all you need to do is give Butterfly your age and an email address, and you're ready to date. Additionally, this emphasis on privacy also extends to the app's back-end. According to Minns, the app has an auto-purging data policy, which means "every piece of data has a life span and is automatically erased.
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For full transparency, Butterfly also offers users the ability to access every piece of data stored about them "with a single button click" in the settings. Now, with the launch of this new feature, OkCupid is taking this initiative one step further. Email our Good News ambassador Toff at toff hellomagazine.
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