Oliver's holding company , Jamie Oliver Holdings Ltd. He hosted Jamie's 15 Minute Meals on Channel 4 , which aired for 40 episodes in Oliver is the second-best-selling British author, behind J. Rowling , and the best-selling British non-fiction author since records began. In June , Oliver launched a restaurant, Jamie's Italian , his first high street business venture, in Oxford , England. By the end of , all stores had been closed. In , Oliver set up Barbecoa , a barbecued meat-based restaurant with his friend, American barbecue expert Adam Perry Lang.
There were two outlets, both in London, one in Piccadilly and a second in St Pauls. In the Piccadilly outlet voluntarily closed for 24 hours after hygiene inspectors gave it the second-lowest rating. The Times reported they had found mouse droppings, mouldy carcasses and out-of-date meat. The group went into administration on 21 May with 22 of 25 restaurants closed and 1, jobs lost.
Jamie Oliver's Fifteen Cornwall at Watergate Bay, as well as 61 overseas locations and the catering services operated by Aramark in the U. Hundreds of suppliers, as well as some town councils, will bear the brunt of the losses. From June , Oliver became the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. Sainsbury nor Oliver has ever discussed the exact figure.
Oliver was reported to have admitted that he does not use supermarkets, despite regularly having "product placement" in his early TV series. He criticised Sainsbury's CEO Justin King when Oliver slammed the "junk" sold by supermarkets that ends up in the lunchboxes of millions of children. King reportedly hit back, saying: "Dictating to people—or unleashing an expletive-filled tirade—is not the way to get engagement.
The final television advertisement was for Christmas Oliver also markets a line of non-stick pans and cookware for Tefal and has appeared in Australian television commercials for Yalumba wines, using Del Boy's catchphrase of "Lovely Jubbly".
In August , Oliver and Canadian supermarket chain Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns. In January , Oliver and HelloFresh , an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription deliveries.
Customers receive one recipe written by Jamie Oliver with all the exact ingredients and steps for the dish.
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In September , Oliver created a series of recipes and tips for Tesco and participated in the promotion of the company's food products. In , Oliver was widely criticised by animal rights groups for slaughtering a lamb on his TV show without first stunning it, with PETA stating that it showed to the public problems with the methods used within slaughterhouses. PETA spokesman Sean Gifford said that it was hoped the footage "could turn the more die-hard carnivore into a vegetarian". British TV regulator Ofcom reported seven complaints from the public.
Oliver has been known for his comments about other chefs and has spoken out against Marco Pierre White , who has been critical of Oliver in the past, and the swearing of Gordon Ramsay. In , Oliver embarked upon his school dinners campaign to improve the quality of food fed to pupils in schools.
While the campaign was arguably successful, [42] at the time it was a controversial shake-up for students and parents, some of whom believed that the students should have a healthy option available, but still, be given the choice as to what they want to eat. In , Oliver, an advocate of cooking meals from scratch and using local produce, caused controversy after it turned out the sauces used in Jamie's Italian in Glasgow were from an industrial park almost miles kilometres away in Bicester.
Oliver and Gordon Ramsay are spokespeople for the "Big Fish Fight", which campaigns for sustainable seafood, but were criticised for their use of endangered fish. Oliver was criticised for underestimating the cost of supposedly cheap food he encouraged poor people to prepare for themselves, also for an unrealistic view of poverty in Britain and round the Mediterranean. I needed a fiver, just to have a little bit more to eat. I didn't need [a trip] to Sicily to see how the street cleaners ate, I needed someone to point out that the 21p can of kidney beans could be the staple ingredient in a nutritious meal.
I needed practical advice about what to do with the tins of food given to me by the food bank. In , Oliver became the culinary face of Woolworths Supermarkets.
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If he doesn't approve of Woolworths' ethics, he can withdraw from the campaign, and refund his endorsement fee. In the last 12 months, the average vegetable grower has gone from making a small profit to making a loss. Now we know how. Oliver said: "Chickens are bred to grow fast with a high ratio of meat to bone, but this makes them heavy so they can struggle to walk I think people would be shocked by the reality of what we are buying It is about making sure we can provide quality affordable, safe, traceable food to everybody regardless of budgets, regardless of background.
The deal was criticised as a way to improve their image due to Shell's lack of action on climate change, corruption and bribery allegations and damaged Oliver's image of working in the interests of children and for action on climate change. Oliver conceived and established the Fifteen charity restaurant, where he trained disadvantaged young people to work in the hospitality industry.
Following the success of the original restaurant in London, more Fifteens have opened around the globe: Fifteen Amsterdam opened in December , Fifteen Cornwall in Newquay in May and Fifteen Melbourne in September with an Australian friend and fellow chef Tobie Puttock. Oliver began a formal campaign to ban unhealthy food in British schools and to get children eating nutritious food instead. Oliver's efforts to bring radical change to the school meals system, chronicled in the series Jamie's School Dinners , challenged the junk-food culture by showing schools they could serve healthy, cost-efficient meals that kids enjoyed eating.
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Oliver's Ministry of Food campaign began in with the Channel 4 series of the same name and the opening of the first Ministry of Food Centre in Rotherham. State governments in Australia provided funding for these Centres. In December , Oliver was awarded the TED Prize for his campaigns to "create change on both the individual and governmental levels" to "bring attention to the changes that the English, and now Americans, need to make in their lifestyles and diet".
In , Oliver dropped to second on the list behind fellow celebrity chef Gordon Ramsay. The series tackled the problem of childhood obesity in America. In , Oliver was awarded an Honorary Fellowship by the Royal College of General Practitioners for his work in tackling childhood obesity by improving the nutritional value of school dinners. In July , Oliver married former model and writer Juliette Norton. Oliver has severe dyslexia , and read his first novel Catching Fire in , at the age of During the summer of , Jamie and his family moved into Spains Hall , the 16th century mansion in Finchingfield , Essex.
In his first appearance he attempted to make a green salad in the back of his Volkswagen Microbus , which was fitted with a Porsche engine, while the Stig drove it around the Top Gear test track.
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Oliver is the second British celebrity chef after Robert Irvine to appear as a challenger on Iron Chef America , taking on Iron Chef Mario Batali in in a losing battle with cobia as the theme ingredient. Performing to sold-out venues, he cooked on stage and interacted with the audiences with competitions, music and special effects only usually seen in pop concerts. He took the audiences by surprise by singing and drumming to a song called Lamb Curry written by his longtime friend Leigh Haggerwood.
Oliver took to the road once more in on an Australian tour where he performed in Sydney and Melbourne.
Following the entertaining format of his first live show, the Australian tour featuring special guests including mentor Gennaro Contaldo , and students from Fifteen London. He performed a new song written by Leigh Haggerwood called Fish Stew which Oliver cooked to and also drummed along to at the end of the show. From Wikipedia, the free encyclopedia. British chef and restauranteur. This article is about the celebrity chef.
For the Welsh musician, see Jamie Oliver musician. For Spaniard boxer, see Jaime Oliver.
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Not to be confused with James Oliver. Clavering, Essex , England. Juliette Norton. Organic Italian British. Current restaurant s. Fifteen Jamie's Italian. Jamie Oliver. Creator Awards. Retrieved 28 August The Guardian. Retrieved 3 December Retrieved 2 April Retrieved 21 July The Observer. Retrieved 7 May The New York Times.
Retrieved 11 January Retrieved 10 August BBC News. The Times. London, UK. Business Matters magazine. You can now use our free live messaging service any time - day or night.
Jamie Oliver - Wikipedia
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